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40/70 RulesMoreover, the fact that many of these families are still in a parent-child rather than a peer-to-peer role makes the conversations even more difficult. Consequently, we’ve seen this lack of communication lead to problems such as misuse of medications, self-neglect—even accidents. Because of this obstacle, both adult children as well as their senior parents may wait until an emergency before talking. The 40-70 Rule means that if you are 40, or your parents are 70, it’s time to start the conversation about some of these difficult topics. Likewise, there are many topics that seniors themselves should begin discussing with their children when they are 70. At the center of the 40-70 campaign is a guide of conversation starters for sensitive senior-care subjects. This guide was compiled with the assistance of Dr. Jake Harwood, national author and communication professor from the University of Arizona. For more information visit www.4070talk.com *Survey Methodology: 1,000 telephone interviews were completed in the U.S. (sampling error of +/-3.1 percent at a 95 percent confidence level) and 500 interviews were completed in Canada, excluding Quebec (sampling error of +/-4.4 percent at a 95 percent confidence level). Data analysis was performed by the Boomer Project of Richmond, VA: www.boomerproject.com |